Information Seeking Behavior Archives - Revista Brasileira de Enfermagem

ABSTRACT

Objectives:

to describe the profile of older adults who access the internet to search for health information and identify the factors that can influence older adults’ decisions about their health based on information collected online.

Methods:

391 older adults answered an online questionnaire regarding habits and satisfaction with information about health collected on the internet. Data processing involved Logistic Regression.

Results:

higher education reduces by 44% the likelihood of an older adult following the health recommendations on internet sites. However, social activities and self-perceived health increase the possibility of following the recommendations by 83% and 71%, respectively. The belief that the internet promotes healthy habits increases by 29.2 times the probability of an older adult following the advice.

Final Considerations:

knowing the profile of older adults who use the Internet can help professionals formulate public policies and build good information platforms on health and well-being.